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Style & Grace

Be Real and Different

Every brand symbolizes something. Something that identifies it as distinct from others, and everyone wants to align with one brand or another. In today’s society what’s needed is a sense of belonging and inclusion and that is just what Elijah Maxey created through his clothing line.

Elijah Maxey Jr., or “Jobba” as he is affectionately called, has always had a passion for fashion. He believes style should be an expression and a reflection of a person. His personal style is one that always “wants to throw on something super fly and different that makes heads turn.” Maxey notes that every brand symbolizes something. His own clothing line, BRND, stands for the company motto, “Be Real and Different.” As a God-fearing man, Maxey puts God first in everything and knows that the creation of BRND is only from the highest God. 

Maxey leans heavily on John 15:4-5,7

“Abide in me, and I in you. As the branch cannot bear fruit by itself, unless it abides in the vine, neither can you, unless you abide in me. I am the vine; you are the branches. Whoever abides in me and I in him, it is he that bears much fruit, for apart from me you can do nothing … If you abide in me, and my words abide in you, ask whatever you wish, and it will be done for you.” 

Maxey strives to abide in God by staying faithful to the Word of God. He seeks to be a better man each day and to always be a positive influence for young Black men.

With his clothing brand BRND, Maxey wants to continue to grow in creativity and continue to push the envelope of today’s fashion industry. For those needing fashion advice, he encourages everyone to keep it simple but different, and above all, to be confident with what they are wearing. His go-to ‘fit for a summer night out is a good pair of fitted denim jeans with his “big brim hat” from Agriculture Custom Clothier; of course, he includes a fresh BRND black tee paired with some “funky dope woven loafers.” He finishes off his look with his Rolex and some custom-made bracelets by Nic n’ Bella. 

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